Background:

Since its launch in 2020, the Teagasc Daily communications channel, hosted on teagasc.ie, has become a trusted and effective source of timely, relevant information from Teagasc’s knowledge transfer, research and education departments to our farmer, food processor, policy maker, student and media audiences. The successful candidate will lead and manage the Teagasc Daily news channel and associated digital and social channels.

Basic Function:

A key function of Teagasc is to communicate its research outputs through digital platforms, share knowledge with relevant audiences, and promote its services and courses. In doing so, Teagasc must ensure that the reach and impact of its research, advisory and education programmes are maximised.

This role will form part of the Teagasc Corporate Communications and Public Relations Department, based at Head Office in Carlow. The department provides strategic communications support across the organisation, working closely with all Teagasc business units to support effective communication with external audiences.

This position will sit within the Corporate Online team, as part of the wider Corporate Communications function, and will work closely with the Marketing team. This collaborative approach will support the delivery of coordinated digital communications, online content and marketing campaigns that promote Teagasc’s research, advisory services, education programmes and wider organisational activities. This role will contribute to maintaining and enhancing Teagasc’s digital presence, ensuring that online information is accessible, engaging, relevant and aligned with organisational priorities.

The position will play an important role in ensuring that Teagasc stakeholders have access to the information and knowledge they need to support development and informed decision making, while helping to maximise the visibility, reach and impact of Teagasc’s work.

• Lead and manage the Teagasc Daily news channel and associated digital and social channels.
• Produce, procure, develop and edit timely relevant content for Teagasc Daily, the Teagasc corporate website and social media platforms as part of the Corporate Communications team.
• Ensure content on Teagasc Daily is current and published to agreed standards.
• Contribute to the development and delivery of communications plans aligned with organisational priorities, campaigns and the ‘digital by default’ strategy.
• Use audience insights, analytics and performance data to inform content strategy and optimise communications outputs.
• Lead and support Knowledge Transfer, Research and Education staff in the delivery of suitable content and regular flow of material.
• Liaise with specialist staff, advisors, researchers, and education staff to bridge information/knowledge gaps.
• Support the Corporate Communications team in monitoring emerging issues and contributing to reputation management across digital channels.
• Work collaboratively with video, PR and marketing teams to plan digital campaigns.
• Scan, recommend and implement new relevant digital media tools as part of the Teagasc digital media mix.
• Play a proactive role in the ongoing development of the Teagasc App.
• Maintain the Teagasc Daily section on the corporate website through the use of a Content Management System.
• Source and adapt content for a broad spectrum of digital and social media platforms and use a scheduling tool for social media posts to achieve maximum visibility.
• Provide day to day technical support and technical advice to the Corporate Communications Department.
• Target specific audience ready materials, contents and formats at different media outlets.
• Provide support on strategic developments which include digital communications, development of digital tools and of an expanded Teagasc app.
• Ensure digital content meets accessibility standards.
• To assist Teagasc in meeting the commitments of the Quality Customer Service charter and action plan.
• To actively participate in the annual business planning and Performance Management Development System (PMDS) processes.
• Take responsibility for own professional development.
• Fully co-operate with the provisions made for ensuring the health, safety and welfare of themselves, fellow staff and non-Teagasc staff and co-operate with management in enabling Teagasc to comply with legal obligations. This includes full compliance with the responsibilities outlined in the Safety Statement.
• To undertake such other duties and responsibilities as may be assigned from time to time.

 * This job specification is intended as a guide to the general range of duties and is intended to be neither definitive nor restrictive.  It will be reviewed from time to time with the post holder.

 Note:  The ‘essential’ qualifications, knowledge, skills and behavioural competencies outlined above are ‘must-have’ which will be used in the selection process.

Gender, Diversity and Inclusion

At all levels in Teagasc, we believe in growing and keeping alive an open, diverse and inclusive workplace which is respectful to all and nurtures different perspectives, for the benefit of all in the organisation.

We are committed to the principles of 'Equal Opportunities, No Barriers, Active Inclusion'.

We actively welcome applications from people from diverse backgrounds.