Basic Function:

This role entails developing and expanding improved pasture management practises and nutrient management at farm level, resulting in livestock farmers achieving increases in grazing management knowledge, pasture production and utilisation, and nutrient use efficiency through the Grass10 campaign, with a particular focus on the uptake of white clover.

The objectives of this role will be achieved through:

1. The design, production and publication of digital media content to promote the objectives of the Grass10 campaign, including a campaign video channel, podcast and social media platforms
2. Promotion of the Grass10 campaign and PastureBase Ireland via Teagasc and wider industry events
3. The creation, publication and extension of resources and tools for industry stakeholders that support the Grass10 campaign, leading to the adoption of good pasture management practices on-farm.
4. Development of content and initiatives promoting Grass10 objectives to agriculture students and education staff at secondary and higher level

1. Assist in development and delivery of an effective grassland management extension programme, to ensure that Teagasc advisers and industry professionals deliver consistent best-practice advice to farmers.

About Grass10:

Grass10 is a multi-year campaign to increase pasture utilisation on Irish livestock farms (dairy, beef and sheep), with the objectives of achieving: (1) 10 tonnes grass DM/ha/year utilised; and (2) 10 grazings/paddock/year, while simultaneously moderating the N balance and maintaining forage self -sufficiency.

• Collaborate with Teagasc KT and AGRIP programmes to design, develop and publish branded media content for the Grass10 campaign, including a long-form video channel (Grass10 TV), as well social media and podcast content across multiple platforms
• Provide digital content from the Grass10 programme for distribution through all Teagasc media channels, including research, knowledge transfer, and education
• Develop and roll out targeted initiatives to promote Grass10 objectives among students of agriculture at secondary and higher level, including competitions and social media campaigns
• Produce weekly Grass10 podcast notes for circulation to agri-media, including events and publicity content.  
• Assist in production and promotion of weekly Grass10 newsletter in collaboration with PastureBase (PBI) staff and Dairy/Drystock KT colleagues (www.teagasc.ie/crops/grassland/grass10).
• Provide Grass10 campaign content and media for Teagasc events including open days, conferences and farm events etc.
• Provide relevant digital content to programme partners (AIB, Grassland Agro, FBD Trust) for distribution through their channels, and support on same.
• In conjunction with Teagasc KT and AGRIP, coordinate the rollout of a wider technical advisory campaign to promote pasture management and increased use of clover for grazing (and silage) swards
• Develop and roll out communication pathways to enhance understanding of nutrient use efficiency metrics, N balance management, and mitigation of nutrient losses, in the context of profitable grazing systems.
• Promote the use of PastureBase Ireland (www.pbi.ie) by farmers, working closely with technical advisers and the PastureBase Ireland team.
• Assist Teagasc in meeting commitments of the Quality Customer Service Charter and Action Plan.
• Actively participate in the risk management, annual business planning and PMDS processes.
• Fully co-operate with the provisions for ensuring the health, safety and welfare of oneself, fellow staff and non-Teagasc staff and co-operate with management in enabling Teagasc to comply with legal obligations.  This includes full compliance with the responsibilities outlined in the Safety Statement.
• Carry out such other duties as assigned by the Head of Programme or Director of Research from time to time.

 * This job specification is intended as a guide to the general range of duties and is intended to be neither definitive nor restrictive.  It will be reviewed from time to time with the post holder.

 Note:  The ‘essential’ qualifications, knowledge, skills and behavioural competencies outlined above are ‘must-have’ which will be used in the selection process.

Note:  Alternative location(s) may be considered solely at the discretion of Teagasc management.